Gillian Franklin formed Heat in May 2000, joined by founding partner Bev Craig. Both Gillian and Bev each have more than 20 years experience across the fashion, beauty and personal care markets. Gillian’s accolades include being awarded Global Entrepreneur of the Year 2000 for Australia at the Business Women’s Global Summit in Washington, attended by 1,000 women from 40 countries. Bev’s include winning ‘Best Direct Campaign’ in the internationally renowned Direct Awards of America.
Heat’s investors; Carol Schwartz of the Besen Group, Geoff Morgan of Morgan & Banks Investments and Alan Chang of Wingo (one of the largest cosmetic manufacturers in Asia), all bring financial strength and expertise to the company.
Heat confirmed its position as a major player in the cosmetic market in 2001 gaining the Australian distribution rights for Proctor & Gamble owned giant brands Max Factor and Covergirl. In just three years, Heat doubled sales of these brands, and, they continue to grow, year on year. Although owned by P&G, Heat has introduced many local initiatives on these brands, including introducing Jennifer Hawkins as the first ever Australian face that epitomises the ‘easy breezy’ attitude of the Covergirl brand.
In 2005, Heat purchased the pharmacy exclusive cosmetic brand Ulta 3. The sales of this brand’s nail polishes are more than double that of most leading competitors in the budget set.
In 2006, Heat was awarded the distribution rights in Australia for exclusive masstige brand, Bourjois, owned and manufactured by Chanel.
In 2007, Heat extended its portfolio beyond cosmetics into personal care by securing the distribution rights for the world renowned No.1 model agency Elite’s licensed range of hair, nail and beauty accessories.
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