www.redearth.com.au

redearth was founded in Australia in 1989, inspired by Australia’s remarkable red coloured earth. Since then, the brand has gained acclaim across the world for its distinct combination of affordable, yet premium quality, beauty products. redearth’s products and packaging for seasonal collections are prestige in presentation and quality with limited editions being introduced each season. Also launched seasonally are redearth’s ‘To Die For’ products, beautiful one-off pieces that surprise customers and create newness and excitement. redearth merchandising displays are transformed each season with the new look to reflect the style and glamour of a ‘masstige’* brand.

The redearth philosophy of ‘premium beauty made easy’, means products are prestige in their quality and look, yet simple to use – products have the ‘how-to’ included. They are also priced significantly lower than those of prestige brands.
*Unique category of cosmetics – prestige for the masses