Heat’s newest addition to the stables, fashion and beauty accessory brand, elite, launches in Sydney on Sept 18th and hits Target and selected pharmacies shortly there after. The brand’s range of gorgeous hair brushes, bands and barrettes, along with its designer styled nail and beauty accessories will stand out sharply in the black, white and silver packaging.

Model designed fashion and beauty accessories arrive into Australia with the launch of elite Model’s Fashion accessory line. The French company has granted distribution rights to The Heat Group, who launch the high quality, designer look accessories in Target and selected pharmacies the week of Sept 17th.

Designer Style. Model Look. Superior Quality. Gillian Franklin, managing director of The Heat Group, Australia’s fastest growing cosmetic company, immediately recognized the key advantages of distributing elite’s new fashion and beauty accessory line to the Australian market.

“We recognized a gap in the market place. There are budget ranges and high end products, but in the middle, there lacked high quality, designer beauty and hair accessories offered at an affordable price”, Franklin states.

The up market accessories have been fashion styled by models, providing the consumer a ‘model look’. Styled in Paris, elite's new fashionable, beautiful high quality range of hair, beauty and nail accessories targets the fashion forward 16-30 year market. The range of ‘professional’ products is broad and diverse with the trademark black, silver and white packaging defining product usage to help consumers understand how to best use the product.

The elite modeling agency, with 35 years in the industry, is renowned world wide as the number one modeling agency. Leveraging its unprecedented notoriety the elite agency created elite licensing in 1998 and has since developed the brand via a wide range of products.

Franklin states, “Heat is thrilled to distribute this beautiful accessory brand, which offers Australian consumers a broad range of superior quality, designer styled products. Now everyone can afford to accessorize like a model”.