Apr 2008
 Elite has launched a new print campaign across key fashion titles as the brand continues to expand its distribution with roll-out to K-Mart expected to be complete by August 08.
Highlighting the brands high-fashion equity, the campaign appears in Madison and Harpers Bazaar’s April issues along with Marie Claire in May. In addition to the advertisements, elite is also receiving an increased amount of editorial coverage with the brands range of fashion hairclips proving popular among beauty editors and consumers alike.
Currently available in all Target and 40 K-Mart stores, elite will roll out to the remaining 120 K-Mart stores over the next four months.
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