Apr 2008
Max Factor’s BIGGEST foundation launch for 2008 has taken the beauty world by storm, with Miracle Touch becoming Max Factor’s best selling foundation in only a few days.
Designed to contain the best properties of both liquid and solid foundations, Miracle Touch delivers the ultimate finish that transcends both. Since the much-anticipated launch in February this year, the innovative foundation has captivated the market, outselling Age Renew foundation’s current rate of sales by 229%.
The highly successful launch included the following components:
Pont of Sale
- Pharmacy display boxes and poster
- Counter tray
- Floor stand
- Wobbler
- Consumer information booklet
Media Support
Television:
- 30 second TV execution campaign
Magazine:
- Magazine exposure including both DPS & Full page executions in 9 titles
- Total of 24 appearances over 3 months
Online
- Minisite: www.miracletouch.com.au
- Highly successful viral email campaign
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