Apr 2008
 Keith is a highly experienced and strategic marketing expert with a proven track record in the personal care industry having worked with the giant Procter and Gamble for over 9 years throughout America. In addition to this experience, Keith’s spent 6 years with BP Castrol where his most recent role as Global Marketing Director gave him an extremely well rounded view of international marketing trends and consumer insights. In his role Keith managed the brand across all the countries in the world - from Afghanistan to Africa – and of course Australia!
Heat has enjoyed the position of Australia’s fastest growing cosmetic company for a number of years now and the ongoing upskilling of the executive leadership team has been an important part of the business strategy.
Gillian Franklin, MD The Heat Group says “We are thrilled with Keith’s appointment. We have very ambitious plans for the company in terms of our growth strategy and Keith’s knowledge and depth of experience is second to none. He will add enormous value to our business and we are extremely confident he will do a fantastic job in managing the marketing division as well as contributing to the Heat executive team and our overall business strategy.”
Keith is determined to accelerate the success of The Heat Group. With brands Covergirl, Max Factor, Ultra3, Bourjois, Elite and redearth, Keith believes the key to substantially increasing the growth in this sector is to drive innovation, brand awareness and to build loyalty with targeted consumers.
|
