Ulta3 is the Number 1 Brand in nail unit sales in Pharmacy, outselling Revlon by 46%. The impulse brand sells nearly as many units per year as Heat’s bridge brand, Max Factor.

Impulse beauty range, Ulta3 Colour Cosmetics, is set to continue it’s unprecedented growth. Consumers have realized that beauty whim’s can be met and even encouraged when they can choose from over 236 products from just $2. Ulta3 is number one in nail unit sales* in Pharmacy, outselling global competitor, Revlon by 46%.

Ulta3, the offers an extensive range of colours across all categories at prices anyone can afford. Whether you want to follow this season’s trends or find the perfect lipstick or nail polish for fancy dress, formal or fun, Ulta3 has the right colour for you.

From $2 and up, Ulta3’s unique offering ranges from your standard reds, pinks and purples to the more quirky side of life with a green lipstick that turns a beautiful shade of pink on the lips.

Now that PR has moved in-house, it is anticipated that a concerted effort to promote the brand will result in Ulta3 moving from strength to strength.

*CTFA Pharmacy Jan to Jun 2006