French cosmetics brand Bourjois and Australian distributor, the Heat Group launch a new Australian website.

The website is the essential destination for 'beauty a la Bourjois', featuring expert beauty advice and application tips, the unique and highly interactive ‘Moodbooster’, consumer reviews, special offers, events, all the products and shades available in Australia and where to buy them.

“The website offers a unique experience for users while showcasing the Australian product range and demonstrating the brands expertise, with Bourjois’ signature joie de vivre”, says Heat Group Communications Manager Tania Knight.

First date, business meeting, night out clubbing with the girls, Bourjois answers the call from Australian women for personalised advice on makeup and outfits to suit their look, with ‘Le Moodbooster’ a beauty and smile generator. Designed to engage consumers and provide a ‘participatory experience’ ‘Le Moodbooster’ allows users to design their own fashion and beauty look with a little help from Bourjois’ Paris trend bureau. Answering a few simple questions about your mood and plans for the day, reveals all the tricks required to take up any style challenge.

From applying foundation evenly, blending an eye shadow to creating a “smoky” or a “nude” look, from the simplest gesture to the trendiest design, Bourjois Make-up Artist Christophe Durand explains it all in video and images.

Love it or hate it? Thumbs up or thumbs down? Users can share their beauty notes and views on everything from products, the Moodbooster, make-up tips, fashion looks… all in the forums!

“The Bourjois consumer is a heavy internet user and the leader amongst her peers. Her opinion counts. The new website will enable us to harness her passion for the brand and give her the tools to sell our products for us.” says Knight.

For ‘Beauty a la Bourjois’... click here.