Bourjois is the #1 Best performing new brand in Priceline. Owned by the Chanel Group, Bourjois was launched to the Australian media in August, 2006. Sold through Priceline and Priceline Pharmacy stores nationwide, the brand targets 20-24 year old beauty junkies. The brand equity, based on strong heritage in colour, its fun quirky messaging and of course its irresistible French, Parisian chic.

Bourjois was officially launched to beauty and fashion media, corporate business media, general press and Heat business associates on Tuesday, 29th August 2006th with a themed launch of ‘The History of the Little Round Pot from 1863 – 2006’. The brand has established a reputation as a French expert in beauty and is dedicated to always being ahead with innovative products and the latest colours. Quintessentially French and proudly Parisienne, Bourjois has been providing women with their daily doses of make up for over 140 years. The brand values – fun, colour, quirky and Parisenne - have created a very strong positive emotional experience for its consumers, resulting in passionate consumers who generate heaps of positive word of mouth amongst their peers. While Bourjois is targeted at 20-25 year old women, it is positioned as an egalitarian brand that can be enjoyed by women of all wages.

The dynamic product range is continuously updated with new and exciting products that are fun and innovative, luring new consumers to its brand with quirky and creative packaging and strong messages. Bourjois’ loyal customer base is continuously delighted with the unexpected product and package innovation.

Heat group is particularly excited about the success the relaunch of Bourjois has seen. No doubt with the concerted PR focus that the in house will now provide, you should expect to be seeing a lot more of Bourjois.