MAT sell-through shows Covergirl is up in all categories!* (Aztec MAT 20/5/07) . New Product launches, Advanced Radiance Compact and Concealer and TruBlend Whipped Foundation and Powders have helped ensure market share leadership in the powder category.

Covergirl is performing well across its product categories. The second fastest growing brand, Covergirl is Indexing 108 in units* Covergirl was up 21% in perceived performance in the latest Michael Edwards survey and in MAT sell-through, Covergirl is up in all categories**.

• Eyes category 18%
• Nail category 12%
• Lips category 2%
• Face category 2%

*CTFA (December 2006)
** (Aztec MAT 20/5/07)

The Covergirl PR launch for the TruBlend Whipped and Naturally Luminous Loose Powders was held on Monday 23r April in Sydney at the Diamond Certification Laboratory Australia. As the TruBlend Powders are enriched with natural minerals, the theme for the launch was about the benefits of using products with natural minerals. Jennifer Hawkins is the face of the campaign for TruBlend Whipped and continues to draw strong interest from the Australian public and Beauty Editors. Twenty four beauty editors from the top beauty magazines attended the event. There was champagne and canapés and each editor received a cubic zirconia with one lucky editor, Kate Mahon, the beauty editor from Woman’s Weekly, actually receiving a real diamond!

Other Covergirl News:
Actress Drew Barrymore was announced in April as a new face of Covergirl. Drew will not only be one of the newest faces of Covergirl advertisements, but also the Co-Creative Director for her first advertising commercial. Drew will feature in her first Covergirl campaign in Australian in mid-2008.