About Heat




Heat Group Head Office

Our journey
A vision to develop and market brands specifically for a new generation of women is what drove Gillian Franklin to start The Heat Group in May 2000. What began as 5 employees working out of a coffee shop quickly grew into a robust, well-resourced company with over 140 employees. The Heat Group is one of Australia’s largest personal care companies, delivering impressive results since year one.

What do we do at Heat?
Heat develops brands from conceptualisation in-house, acquires brands outright, and manages the marketing and sales distribution of other brands, predominantly across Australia and New Zealand.

What brands do we have in our portfolio?
Heat’s brand portfolio includes essence, ulta3, MUD Makeup Design, Billie Goat, TBX aka The Beauty Exchange, OZK.O Eyewear, Boofhedz Sunglasses and Carlo G Eyewear.

In November 2016, Heat acquired Doward International, and with it has acquired a mix of owned and distribution brands, including iconic brands such as Mason Pearson, Simpkins, bodytools, The Beauty Case, Fleurique, Windsor Grooming Accessories, Speedo, Go Travel, Jack N’ Jill, Kobayashi, the Wheat Bag and many more.

Where will you find Heat brands?
Heat’s brands are ranged in all national retailers including Priceline, Target, Woolworths, Myer, David Jones, Coles and BigW, as well as over 4000 pharmacies and health food stores nationally.

Our mantra
Heat's mantra is summed up by four words that the staff penned at the beginning of the Heat Journey: creative, dynamic, passionate, smart.
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