Beauty brand ulta3 launches three new stands 



Smart & Bright: Australian beauty mainstay ulta3 has had a facelift - launching a suite of new retail options designed for the needs of modern Australian pharmacies.

Featuring a NEW compact floor stand (pictured), NEW wall stand & a NEW Lip & Nail Tower, the NEW stands epitomize visual impact & 'shoppability', delivering high return-on-space and return-on-inventory, all for a very low investment. The family of stands enables pharmacies to choose whichever stand format best suits their store.

Showcasing over 200 products and planogrammed for full visual impact, the NEW floor stand is shoppable on three sides, with many new customers praising the stand for how eye-catching it is, and how well it attracts attention and sales- whether it is at the door, the waiting area or the till. With shop floor space being valued more than ever before, customers who have invested in the smarter, beautifully-planogrammed and more compact stands are coming forward in droves to share their experiences.

Key Features:

  • It provides a high ROI – for a small investment it generates high stock rotations
  • Encourages trial – with testers and an integrated mirror
  • Drives innovation – with the dedicated hotspot location for regular promotions
  • It’s compact – the new smaller footprint (600x630mm) is perfect for smaller and high foot traffic stores
  • It’s flexible - castors give you the ability to place it anywhere, and move it on a whim
  • Reordering is simple – with the new barcode scanning replenishment system
  • Restocking is simple – with the in-built storage box for easy access, and the new planogram 

Ulta3 stockists enjoy a long list of additional benefits, including participation in the innovation program, receiving regular new promotions to excite loyal customers, the good will of partnering with one of Australia’s oldest and most- loved makeup brands, and an extensive range of high quality, premium nail products at an impulse purchase price of $2.95. All new products are supported by an extensive marketing campaign support including digital advertising, social media and in-store POS.

“It looks amazing, I love that it’s 3 sides, so it makes it easier for customer to shop it... it looks great next to the till, and because it is planogrammed it looks much neater, nice and tidy. Whenever I walk past there’s always someone looking at it!” - Maddy, Stock Controller, Terry White Chemmart Brookside, Mitchelton.

“It’s nice, and I like that you can put the counter tray on the top because we never have space on the counter." - Neicia, Stock Controller, Terry White Chemmart Caloundra.

“The new stand and all the POS is good, it’s selling well at 10-15 units a day.” - Nathan, Priceline Pharmacy Queen Street, Brisbane.

For enquiries, contact your dedicated Territory Manager or our friendly customer service team on (toll free) 1800 181 040.

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